BottleRock Napa Valley’s sponsors enhance the festival experience with exclusive benefits for attendees during the May 23-25, 2025, event. Companies like American Express or local wineries often set up VIP lounges where ticket holders with specific passes can relax, enjoy free drinks, or sample premium foods. These areas offer a break from the crowds and a chance to mingle with fellow fans in a more upscale setting.

Beyond lounges, sponsors frequently host giveaways, handing out branded swag like tote bags, sunglasses, or wine-tasting vouchers at their booths. Some offer onsite activations, think interactive games or photo ops tied to their products, adding fun to the festival vibe. Details on participating sponsors and their perks roll out closer to the event, so watch the BottleRock website or app for announcements.

For those with sponsor-linked tickets, like a Platinum Pass, expect extras such as front-row stage access or meet-and-greets with artists, depending on the partnership. These collaborations not only elevate the experience but also showcase Napa’s local businesses and big-name brands, making them a win-win for attendees and organizers.

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